Zoho Marketing Automation

Your research is done, your marketing plan is well-defined and you know how to reach your audience. You're on the right track, but there's still one thing missing: effective marketing automation software.
Marketing Automation empowers marketers to work smarter and achieve operational excellence

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The hub of your marketing activities

Say hello to Zoho Marketing Automation! The all-in-one marketing automation software for your business that will finally put an end to the hassle of managing your marketing activities while increasing the ratio of leads and customers coming back to you.
Stop wasting your time on tedious tasks and let our AI do the heavy lifting for you. Get started today and see how your business can grow faster than ever before!

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Less hassle and better leads, it's the way forward.

Lead capture and lead generation are important parts of any company's marketing strategy. We can save time and effort, and help you pinpoint the most qualified sources for leads.
Track and analyse the performance of different lead generation sources, such as forms, events, webinars, and OnSpot forms. Identify which sources are providing the most leads, and then optimize your marketing strategies accordingly.
This can help you make more informed decisions about where to focus your resources, such as which forms to optimize, which events to invest more in, and which webinars to promote more.
It also allows you to track leads that were added manually or imported through external sources, such as trade shows, and track their performance. This way you can identify which lead sources are most effective and adjust your strategies accordingly.

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Maximizing Lead Engagement with Zoho's Comprehensive Suite of Features

Reach and engage your customers with personalized content across multiple channels with a high degree of efficacy.

Surveys: Gather information and tailor engagement strategies.
Events: Create and manage events, foster relationships, and maintain engagement.
Webinars: Reach leads who cannot attend in-person events.
eCommerce: Generate leads by enabling direct purchases.
Email Signature Marketing: Encourage leads to take specific actions.
Smart URLs: Track lead interactions and understand engagement strategies.
Email Campaigns: Send targeted, personalized emails to leads.
Social Campaigns: Reach and engage leads on social media platforms.
SMS Campaigns: Communicate with leads through text messages.
Autoresponders: Automate follow-up messages and maintain engagement.
Campaign-based Reports: Track performance and improve strategies.

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Achieve Measurable Goals with Zoho Marketing Automation's Planner

The Zoho Marketing Automation’s Marketing Planner facilitates the strategic planning, orchestration, and implementation of marketing campaigns by providing a centralized repository, establishing quantifiable objectives, allocating responsibilities, monitoring progress, and enabling team collaboration.

Create a marketing calendar: View all upcoming marketing activities in one place.
Set goals and objectives: Define measurable goals for campaigns.
Assign tasks and deadlines: Assign tasks to team members with deadlines.
Track progress: Monitor leads generated and return on investment.
Collaborate with team members: Share and collaborate on the marketing plan.

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Revolutionize Your Marketing with Zoho's Automation Workflows : Journeys

Journeys, the automation workflows in Zoho, are a formidable instrument that empowers you to optimize and streamline your marketing endeavours. These workflows allow you to automate mundane and laborious tasks, such as email campaigns and lead nurturing, liberating valuable resources and enabling you to concentrate on more strategic endeavours.
With the capability to trigger specific actions based on a user's behaviour or engagement, Journeys assist you in creating personalized and relevant experiences for your audience.
Furthermore, by automating your marketing activities, you can augment efficiency and efficacy, resulting in higher conversion rates and augmented ROI. Journeys provide a flexible and sophisticated means to automate, measure, and optimize campaigns in real-time, propelling your marketing efforts to unprecedented heights.

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Unveil the power of precision marketing with Web Behaviour tracking

Tracking web behaviour is a paramount aspect in the efficacy of journeys as it allows for a profound comprehension of user interactions and actions on a website. This information can be utilized to craft targeted and personalized journeys for different segments of an audience, thus enhancing the relevance of the journey. By monitoring web behaviour, one can adjust and optimize journeys in real-time, resulting in higher conversion rates and increased ROI. In essence, tracking web behaviour is an indispensable element in the creation of effective journeys that drive conversions and augment ROI.

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There’s never been an easier way to stay in touch with your customers.

We help you engage with your audience and make your campaign as unique as you are. Email campaigns in Zoho Marketing Automation can help you stay in touch with your customers by allowing you to send targeted, personalized, and automated messages to your audience.

With the help of the email campaign feature, you can segment your customer base based on different criteria such as demographics, purchase history, and behaviour.

This allows businesses to create highly targeted and relevant email campaigns that are more likely to resonate with their audience. Additionally, businesses can use Zoho Marketing Automation to automate repetitive tasks such as sending follow-up emails, birthday or anniversary greetings, and abandoned cart reminders, which helps to save time and resources.

You can also track the performance of your email campaigns in real-time by monitoring metrics such as open and click-through rates, which allows you to optimize your campaigns and improve their ROI.

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Make better decisions with Real-time information

Access customer insights from various channels in one place to know what customers are doing, what they are saying, and how you can help them.

Measure, analyse, and unleash

Stop guessing what marketing channels are the most effective for your business and use Zoho to get accurate, insightful data. Identify and capitalize on your most profitable channels with Zoho. With powerful analytics and reports, you can make more informed business decisions and grow your business faster.

Keep your Audience on a String

From the first touchpoint to customer service, Zoho helps you get to know your customers and provide them with the personalized care and attention they deserve. Segment your audience and deliver personalized experiences that drive sales!

The Connected Marketing Suite.

Your marketing doesn’t stand alone. It’s part of a larger picture, and so are you. That’s why, we’ve integrated all the apps you use everyday into one easy-to-use, easy-to-manage platform. With Zoho Marketing Automation, you can amplify your marketing efforts, save time and be on top of your game.

Try Zoho Marketing Automation today and experience the benefits for yourself

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FEATURES

Integration with Zoho CRM: Seamless integration with Zoho CRM to manage leads, deals, and customers from one platform.

Email Marketing: Create and send personalized emails to your leads and customers with dynamic content, A/B testing, and email templates.

Landing Pages and Forms: Build landing pages and forms to capture leads, track conversions, and analyze results.

Web Tracking and Analytics: Track website visitors, their behavior, and source of traffic to get valuable insights about your target audience.

Social Media Integration: Connect with social media platforms to publish, monitor, and engage with your audience.

Multi-Channel Campaigns: Reach out to your target audience with targeted campaigns through email, SMS, web push notifications, and more.

Dynamic Segmentation: Segment your leads and customers based on their behaviors, demographics, and more for personalized campaigns.

Lead Nurturing: Automate your lead nurturing process and send relevant content based on their actions and interests.

Workflow Automation: Automate repetitive tasks, such as sending follow-up emails, updating lead scores, and more, to save time and increase efficiency.